Thursday, April 28, 2011

The Waiting Game

Not too much to report this week, I'm afraid. I've added a bunch of new samples to my website, stayed active on the social media front (that includes Facebook, Twitter and LinkedIn) and sent out half a dozen LOIs to local real estate organizations. I'd like to get another half dozen of those out before the end of the week. 

The editor at one of my local newspapers gave me the okay to write stories for them, but I haven't heard anything since then. They generate most of their leads in-house, so I want to get a few articles under my belt before I start pitching ideas. No word from the resume company yet, either.

So yeah. All is quiet here on the freelance front. Kinda playing the waiting game a bit.

In general, I think I'm a fairly patient person. I rarely honk at cars in traffic, I don't yell at customer service people over the phone and I always try to tip waiters in restaurants, even if the service is lousy. Unless I'm really perturbed or in a desperate hurry, I can usually park and sit for a spell if I have to, regardless of the situation.

Unfortunately, that sort of passivity is certain death for a freelance writer. Just about every blogger I have listed on my blog roll has mentioned at some point that this business is all about being proactive. You simply can't wait for potential clients to come to you, especially in the beginning. You have to go after them like they're a carrot on a stick, and you're one hungry bunny. I'd like to think that's what I've been doing so far.

However, after almost a month of chugging along nonstop with limited results, my motivation is beginning to wan just a little. I never expected to have a ton of money in the bank right away, but I did think I would at least have a project or two to work on by now. Something concrete. Tangible. Something with a deadline. At this moment, no such luck.

So, the question now is, what to do next? Do I stick it out with my current marketing plan and hope for the best? Do I switch things up and try something completely different? Or do I go with a combination of the two, adding some new tactics while continuing with some of the old?

I'd like to get your thoughts on this before I decide. Three weeks is a ridiculously short period of time to get a business going, even for a full-time freelance writer. I understand that. Still, the sooner I can get at least one project going, the better. 

Q&A for the Day: What do you think my plan should be going forward? What do you do to generate income quickly when you're stuck in a drought? How often do you change marketing tactics to stir up new client prospects?

1 comment:

  1. You make writing seem so easy. Your blog is just fantabulous! Your website is the ultimate user-friendly platform that I have ever worked with. You do not get lost here. I have seen some great online places like sell and buy brochures,freelance social media...and I must say, your web page stands on par with them. Keep up the good writing work. Waiting for your next blog article. ?