You see, even though I've had dozens of clips published in local newspapers and magazines over the years, I've never actually tried to query an editor before. I was fortunate in that all of those gigs came to me through networking of some kind. However, since we are still very much in a recession, I can't afford to overlook any sources of potential income, especially ones as well-paying as magazines can be. Therefore, off to the Google search box I went, where phrases like "how to write article query" and "how to pitch article ideas" became my new BFFs.
My research revealed a couple of interesting gems I'd like to share. First, there seems to be substantial debate in the freelance community as to the value of submitting queries in general. Some argue that pitching article ideas is an essential and potentially highly profitable aspect of building and maintaining your business. Others, including some very well-known freelancers, suggest that you can develop a lucrative career without ever having to query at all. At the end of the day, when you're presented with such strong arguments on both sides, what's a newly-minted freelancer to do?
For me, the answer came from a third freelancer's post that I stumbled upon yesterday morning. I'd heard about the value of submitting to trade publications before, but never in such clear detail. Reading about this largely untapped market gave me the extra dose of courage I needed. It was as if a missing puzzle piece finally clicked into place inside of my brain.
I realized that the marketing experience I had obtained from working in a real estate office for two years translated perfectly to pitching magazines in that industry. Of course I could leverage my expertise there! I already knew the audience, understood their wants and needs and motivations. I already knew what my potential editors would want. Half of the work of my queries was practically done for me! Why hadn't I seen it before?
In the end, my little dilemma taught me two important lessons about freelance writing. First, every writer must forge his or her own path; no two are the same, and what works for one person may prove utterly torturous for another. And second, sometimes the simplest solution to a problem is the best, and is often the one staring you in the face the entire time.
Q&A for the Day: When it comes to article writing, are you a query warrior, or a query-free freelancer? How did you decide whether or not to pitch your favorite publications, and what were the results of your choice?
For me, the answer came from a third freelancer's post that I stumbled upon yesterday morning. I'd heard about the value of submitting to trade publications before, but never in such clear detail. Reading about this largely untapped market gave me the extra dose of courage I needed. It was as if a missing puzzle piece finally clicked into place inside of my brain.
I realized that the marketing experience I had obtained from working in a real estate office for two years translated perfectly to pitching magazines in that industry. Of course I could leverage my expertise there! I already knew the audience, understood their wants and needs and motivations. I already knew what my potential editors would want. Half of the work of my queries was practically done for me! Why hadn't I seen it before?
In the end, my little dilemma taught me two important lessons about freelance writing. First, every writer must forge his or her own path; no two are the same, and what works for one person may prove utterly torturous for another. And second, sometimes the simplest solution to a problem is the best, and is often the one staring you in the face the entire time.
Q&A for the Day: When it comes to article writing, are you a query warrior, or a query-free freelancer? How did you decide whether or not to pitch your favorite publications, and what were the results of your choice?
